Hi, I'm Beeulah.
Product designer turning complex technical workflows into clear, usable product experiences.
Hi, I'm Beeulah.
Design surrounds every moment of human life — most people just don't see it yet. My job is to make sure they feel it, even if they never notice it.
Pilabz is an R&D–driven electromechanical product company building hardware and software solutions across EV simulation, industrial instrumentation, and robotics — operating as a subsidiary of Zoho Corporation.
Joined as the sole designer across the entire organization — owning design end-to-end across multiple simultaneous products spanning SaaS platforms, IoT hardware companions, robotics interfaces, and internal tooling. Worked cross-functionally with engineering, product, and leadership, shaping not just the UI but the product direction, platform strategy, and brand identity from the ground up.
Tentacle is a technology consulting and software services company delivering digital products for global clients.
Contributed as a UI/UX designer on a client-facing web application under a lead designer — conducting user interviews, mapping user flows, and executing interface design while aligning closely with the lead's design direction and product decisions.
I grew up in Tamil Nadu with a dream that had nothing to do with tech — I wanted to be a fashion designer. The way a silhouette moves, how colour creates mood, how composition makes you feel something before you understand why. That eye never left me. It just found a new canvas.
My BTech was in IT. But somewhere between studying systems and watching how people struggled to use them, I found UI/UX design — the place where aesthetic instinct and human empathy meet structure and logic. I didn't go to design school. I learned by doing — designing things, breaking them, connecting with mentors on LinkedIn who became real guides, and iterating until it felt right. Not just looked right.
The way I work is shaped as much by how I think as what I make. These are the principles I come back to when things get complex or ambiguous.
User Research & Interviews
Interaction Design
Visual & UI Design
Design Systems & Tokens
Prototyping
Brand Identity & Packaging
AI–Augmented Design
Systems Thinking
Data Interpretation
Ethical & Inclusive Design
